Rally

2024

In this project case study, I will be sharing my experience designing a mobile app for a local fitness centre. The goal was to create an app that made it easy for gym-goers to view class schedules, book sessions, and track their progress.

Throughout the design process, I focused on creating an intuitive user interface that would enhance the overall user experience and encourage engagement with the app.

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Process

Breaking down the project

The design process for the fitness centre mobile app involved several key stages. Firstly, I conducted extensive user research to understand the needs of gym-goers and identify pain points with existing fitness apps.

Building on strong foundations

Based on this research, I developed user personas and created wireframes to map out the app’s functionality and structure. From there, I created a high-fidelity prototype and conducted usability testing to refine the design and improve the user experience. The final design included features such as a personalised workout tracker and an easy-to-use booking system.

Collaborating with the internal team

Throughout the process, I worked closely with the fitness centre’s team to ensure that the app met their requirements and aligned with their brand identity.

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Outcome

The final outcome of the fitness centre mobile app was a user-friendly and engaging digital product that exceeded the client’s expectations.

Users were able to easily view class schedules, book sessions, and track their fitness progress, all within a seamless and intuitive app experience.

As a result, the fitness centre saw an increase in user engagement and loyalty, and the app has become an important part of their overall customer experience.